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Location: Reno, Nevada, United States

I've been involved in different businesses for 20 years. If I knew then (as they say) I'd have retired by the time I was 20. Now my mission is to allow other people to learn from my mistakes.

Sunday, May 15, 2005

Working through the numbers

I just posted this story on my Powerful Intentions forum and thought it should be shared with as many people as possible.
I haven't read any book on network marketing that didn't quote Mark Yarnell.

Namaste,
Brian

Mark Yarnell, minister in a small town in Texas, was headed for bankruptcy and just
about to lose his car and home. He looked for a way out and discovered Network
Marketing. Luckily, he had a wise sponsor. The sponsor gave Mark "THE PROMISE": THIS
BUSINESS CAN SET YOU FREE FINANCIALLY IN ONE TO THREE YEARS. But he also gave him
"THE PRICE": TO SUCCEED, YOU WILL HAVE TO FACE AND CONQUER 4 MAJOR ENEMIES. Mark

said, "It's a deal." Mark then invited 200 friends over to his house to watch a
video. 80 said "No, not interested." Mark had encountered ENEMY #1: Rejection. He
thought, "No problem. My sponsor warned me about that. I've got 120 people still
coming over." Guess what? 50 didn't show up. He had just met ENEMY #2: Deception.

Mark thought, "No problem, my sponsor warned me about that. I've got 70 people who
watched the tape." Guess what? 57 said,
"Not interested." He had just encountered ENEMY #3: Apathy. Undaunted, Mark thought,
"No problem. 13 people signed up." Guess what? 12 of them dropped out of the
business shortly. ENEMY #4: Attrition had left Mark with just one serious associate.

To this day, that single distributor earns Mark over $50,000 per month. You may have
heard of Bill Britt, one of the most successful distributors in Amway. Some years
ago, 20/20 did a feature story on Amway. They spent 19 minutes interviewing whiners
and complainers - several distributors who had failed and showed the garages full of
products they couldn't sell. During the last minute of the show, Mr. Britt was

interviewed in front of his palatial home. He was asked, "Mr. Britt, this business
has obviously worked for you. What's your secret?" He replied, "There is no secret.
I simply showed the plan to 1200 people. 900 said, 'No.' and only 300
signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35
were serious, and out of those 35, 11 made me a millionaire." Like Mark Yarnell,

Bill worked through the numbers. (*) Jason Boreyko, now president of New Vision,
told this story recently. When he was a distributor in Matol, he signed up 50
people. He heard a lot of "Nos." on the way to those 50. Jason took one man, who he
knew would be terrific in the business, to lunch, told him about the business and

the man said "No." Jason took the man to lunch again the next month and told him the
updates. Once again the man said, "No." Jason sent him some more information and
took him to lunch again the next month. And again the man said, "No." That went on
for six months. The seventh month, something had changed for the man, and he said,
"Yes." That man made Jason over one million dollars. Jason also worked through
his numbers. (*) According to Richard Poe in "Wave Three", while starting Amway,

Rich DeVos and Jay Van Andel, America's eleventh richest people, recruited 500
people. 495 dropped out. The five that didn't quit built Amway. All $7 billion of
Amway's business was built under those 5 people. Jay and Rich had to work through
their numbers. There are many similar stories. Here's the lesson: Your success is
directly related to the degree to which you are willing to work to find others like
yourself who are committed to succeed. Mark Yarnell's odds were 1 out of 200. Bill
Britt's were 11 out of 1200. Jason Boreyko's odds were 1 out of 50. Would you be
willing to go through 200 people to find the 1 who will make you $50,000 a month? Or
go through 200 people to become a millionaire? Or hear uncounted "No's." to sign up
50 people to find a million dollar person? I hope you will.... It's easier

when you know the odds up front. But here's the catch: You have your own set of odds
and you won't know what they are until AFTER YOU'VE SUCCEEDED. So if you've gone
through 50 or 100 people and you haven't found 1 serious person yet, you can either
give up and assume the business doesn't work, or recognize that you are working
though your own numbers. ______________



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